Corporate medicine has its benefits and its downfalls. In
regards to the refractive surgery field, there are more downfalls to a
corporate practice than there are benefits. Last week we discussed the
difference between the doctors at each type of practice. This week, let’s look
at the services offered.
The Right Procedure
for Your Eyes
Another big difference between local and corporate owned
practices are the services they offer. When a corporate practice is set up, it’s
one of hundreds, maybe thousands of locations. In order to keep control over
the brand name, these practices only offer a very small number of services,
sometimes just LASIK and nothing else. Performing LASIK on patients that are
not excellent candidates increases the likelihood of side-effects and less than
optimal outcomes.
By providing only one service, the headquarters can ensure
that each practice is exactly the same, offering the same service, providing
the same website, and the same marketing and advertising collateral. They also
don’t have to worry too much about training doctors who don’t know anything
other than LASIK. This brings the cost of operation down for them and allows
the board of directors to earn more money.
All of this is quite the opposite for a local doctor and
local practice. The doctor (or a small group of local doctors) decides to open
up a practice in order to improve the eye health of the community. The doctor will
spend his/her own money because they know they can provide excellent eyesight
to their patients. They are vested in their community because they know the
people and they care about them.
These doctors will offer different types of services because
they know that the best care that can be provided isn’t through one single
solution. LASIK isn’t the best procedure for someone with very thin corneas. A
patient with this issue may be better suited for PRK. Some patients may not be
suited for laser vision correction at all. If this is the case, there are other
options but usually only provided by a local ophthalmologist.
A local ophthalmologist can decide which procedures to offer
his/her patients. They will be the one responsible for your treatment and
follow-up care and they wouldn’t provide anything less just to earn a dollar.
They are held accountable by their patients, not a board of directors looking
to make a profit.
This all points to a
new consideration on your quest for excellent vision:
Would you rather have vision correction performed on you that
may not be right, but it’s all the practice offers? Or would you want to be
fully examined by the surgeon performing your procedure who can offer other
proven procedures that may actually be better for the health of your eyes?
Check back in next week when we continue this topic and
discuss Technology.